The sections below make up our cookies policy. By using our websites, you consent to cookies being used in accordance with this cookies policy. This policy also explains how you can opt out of the use of cookies on our websites.

“What are cookies?” Cookies are small files that are downloaded onto your computer, mobile, or other device when you access certain websites. Cookies allow a website to recognise your device. They help your browser to navigate through the website by allowing you to sign in automatically and by remembering settings you selected during earlier visits (among other functions). Cookies don’t harm your computer or device.

Most web browsers automatically accept cookies. Unless you’ve adjusted your browser settings to refuse cookies, cookies will be sent when you access our websites.

You can learn more about cookies by visiting”How we use cookies” 

Types of cookies we use.
We use both ‘persistent’ and ‘session’ cookies:

  • Persistent cookies are stored by your browser and on your device until their set expiry date (unless you delete them first)
  • Session cookies expire as soon as you close your web browser

We use some, or all, the following types of cookies on our sites:

  • Strictly Necessary Cookies: These are essential cookies. They’re used to carry out requests you make when you use our sites – for example, remembering information provided by you, such as the items you’ve put in your shopping bag. If you choose to opt out of getting these cookies, then won’t be able to use our sites properly. You’ll still be able to browse, but you won’t be able to put anything in your shopping bag or buy it.
  • Performance Cookies: These cookies allow us to collect data about the way you’ve used our websites, so we can record information about what you’ve viewed. We use these cookies to measure if our customers are getting the most from our sites. We then use this information to improve our sites and help us understand how our customers move around them. These cookies may also be provided by a third party analytic tool, but will only be used for purposes related to our websites.
  • Functionality Cookies: These cookies allow websites to remember choices you’ve previously made that are specific to you – for example, your country selection, language preferences, or when you choose to remain signed in.
  • Targeting Cookies: These cookies remember information regarding how you’ve used our websites and other websites so that we can show you promotional and other targeted information based on the things you like and what you’ve searched for and viewed.
  • Web Beacons: We place small images or ‘beacons’ on many of the pages on our website and in online advertising with third parties. We use these beacons, in connection with cookies, to collect non-personal data on the usage of our website. This includes (amongst other things) the date and time of your visit, the pages you looked at, the page you came from, the type of browser, the type of operating system and the domain name of your internet service provider (ISP). This information is collected about thousands of site visits and analysed as a whole and is useful in many ways, including tracking the performance of our online advertising (such as online banner ads) and to determine where to place future advertising on other websites.
  • Google Analytics Cookies: These cookies are used to store information, such as what time your current visit occurred, whether you have been to the site before, and what site referred you to the web page. These cookies contain no personally identifiable information but they will use your computers IP address to know from where in the world you are accessing the Internet. Google stores the information collected by these cookies on servers in the United States. Google may transfer this information to third-parties where required to do so by law, or where such third-parties process the information on Googles behalf.In order to provide website visitors with more choice on how data is collected by Google Analytics, Google has developed the Google Analytics Opt-out Browser Add-on. The add-on communicates with the Google Analytics JavaScript (ga.js) to stop data being sent to Google Analytics. The Google Analytics Opt-out Browser Add-on does not affect usage of the website in any other way. A link to further information on the Google Analytics Opt-out Browser Add-on is provided below for your convenience. For more information on the usage of cookies by Google Analytics please see the Google website. A link to the privacy advice for this product is provided below for your convenience.
  • Hotjar Cookies: Our site uses Hotjar, an analytics and feedback tool that helps improve your experience and the performance of our site. The analytical functions of Hotjar use cookies to measure and observe your behaviour on our website by collecting certain anonymous information such as an anonymised IP address, the type of device you use, which country you access our site from, the pages you visit and details about how you interact with the site (i.e. mouse movements, locations and clicks, and keypresses). No personal information is collected and wherever you can input personal information on our site Hotjar is disabled. The feedback function presents forms and surveys to allow you to comment on our site and cookies record which forms you have completed so we don’t keep asking you the same questions. Click here  for more details about the information Hotjar collects and the Cookies used. To disable Hotjar click here  (N.B. if you clear cookies on your browser or access our site using a different browser, or in private/incognito mode you will need to disable Hotjar again).

We’re constantly developing our site, so the cookies we use may change from time to time. If you’d like a list of the cookies we’re currently using, please use our Contact Us form.

Flash cookies
We may display video content on this website using Adobe Flash Player. Adobe uses Flash cookies to improve your experience. If you want to disable or delete a Flash cookie, please visit Adobe Flash Player global security settings.

Please bear in mind that if you disable Flash cookies you won’t be able to access certain content on our website which uses Adobe Flash Player, such as videos.

Third-Party Cookies

Some cookies may be set by third parties when you visit our websites. These third parties may be suppliers who partner with us to deliver our websites, companies that participate with us in joint marketing programmes, as well as other third parties.

These cookies are controlled by the third parties, so please check the third-party website for more information and to find out how to manage their cookies. These third party cookies don’t collect personal information that could identify individual customers.

Social Network Cookies

If you share New Look content on social networks, you may be sent cookies from these sites. We don’t control the sending of these cookies, so we advise you to check these third-party (social sharing) websites for more information about their cookies and how to manage them.

How to change your cookies settings

If you’re not happy with the way that we use cookies then you could choose to:

  • Disable cookies on your computer or device
  • Delete New Look cookies after you’ve visited one of our sites
  • Use your browser’s anonymous setting (called ‘Incognito’ in Chrome, ‘InPrivate’ for Internet Explorer, ‘Private Browsing’ in Firefox and Safari)

To disable (or enable) cookies… 

You can enable or disable cookies in your website browser settings. How you do this will depend on which browser you’re using.


Important! Our sites use cookies for technical functionality. If all cookies are disabled on your computer or device, you’ll still be able to browse, but you won’t be able to add products to your shopping bag and buy them.

If you disable third party cookies only, some elements of our sites may not function properly (eg. targeted advertising) but you’ll still be able to add products to your shopping bag and buy them.

To learn how to manage cookies using the latest browser versions, you can follow these links:

For further help, visit

If you have any concerns or questions about our use of cookies or our cookie policy, please contact us.

For any other questions please feel free to contact us.